Google Says You can trust us, really, on data security
Google described on Tuesday how it secures the mountains of data that it handles every day, saying that it has highly automated processes and employs the best and brightest in Web security.
On the Official Google Blog, Douglas Merrill, a vice president of engineering, spelled out the company's philosophy, processes, and technology that the company employs for security.
He said that the company is developing its own security software, particularly to address areas such as large-scale computing and automation.
Google's processes are set up so that sensitive personal information can only be viewed by exception, Merrill said.
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Showing posts with label Google Inc. Show all posts
Showing posts with label Google Inc. Show all posts
Google's Click versus Facebook's Click!!!!
Google Second Click
For those of you who haven't read Dave Morgan's article on Google trying to capture the "second click" you should do so here: MediaPost - The Fight for the Second Click. It's a couple months old, but worth the read if you haven't seen it.
The point is, because of Google's position as the de-facto start page of the internet, they are able to control where users go - and that control makes them powerful, because traffic = money. The fight for the "second click" refers to Google thinking about how they can control not just the first click (Search!) but also provide a shortcut to answer the query on a second click. And because of their control of the search engine result page (SERP), they can always place their content above everyone else's.
It might seem like a big deal to do this, but you can imagine that if you ran a business in weather, real estate, dictionary reference, or movies, you'd want to know where Google was planning to expand here.
Read Complete Article Here
For those of you who haven't read Dave Morgan's article on Google trying to capture the "second click" you should do so here: MediaPost - The Fight for the Second Click. It's a couple months old, but worth the read if you haven't seen it.
The point is, because of Google's position as the de-facto start page of the internet, they are able to control where users go - and that control makes them powerful, because traffic = money. The fight for the "second click" refers to Google thinking about how they can control not just the first click (Search!) but also provide a shortcut to answer the query on a second click. And because of their control of the search engine result page (SERP), they can always place their content above everyone else's.
It might seem like a big deal to do this, but you can imagine that if you ran a business in weather, real estate, dictionary reference, or movies, you'd want to know where Google was planning to expand here.
Read Complete Article Here
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